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Data Center Efficiency: The Conversation Continues

Posted by Jeffrey Mayer on October 8, 2012
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Here’s one thing you can definitely say about the New York Times’ series on data centers and energy: it has the industry talking like never before about  its successes and its shortcomings in energy efficiency. Here’s a roundup of some of the notable commentary from last week on the Data Center Blogs:
Has the New York Times Got a Point About Data Center Waste? – At the Schneider Electric blog, Soeren Brogaard Jensen discusses using expensive infrastructure as a reliability cushion: “Here’s a point I think we can all agree upon. For years the industry has over-provisioned because the need for availability has always outweighed the desire to be inefficient. An acceptable fact or not, all the time the industry was foundling, it wasn’t an interesting problem for journalists to expose.”
Riposte to Forbes Critique – Utility consultant Mark Bramfitt says the Times was on the mark about one issue: utilization. “The highest utilization rate I’ve ever heard was from a search company (not for attribution) who said they were running in the low thirties. A major e-tailer claimed mid twenties. And yes, enterprise users are in that oft-cited 6 to 14 % range. … Yes virtualization can improve utilization, but implementation of true power management technology is dismally low in data centers of all stripes. Tackling this will I think be the next major area of focus for the industry.”
See full article here.

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